Scaling Data Analytics for a Growing EdTech Platform

When we first engaged with Get My Course, they were experiencing rapid growth in enrollments, marketing campaigns, and partner collaborations. While growth was positive, their data ecosystem was becoming increasingly complex and difficult to manage.

• Fragmented Marketing & Sales Data: Data from Facebook Ads, Google Ads, organic channels, CRM systems, and payment gateways existed in separate platforms.
• Manual Reporting & Delayed Insights: The team relied heavily on manual exports and spreadsheet consolidation. Weekly performance reports required hours of effort.
• Limited Funnel Visibility: There was no clear end-to-end tracking of the student journey — from ad click to lead generation, counseling calls, enrollment, and final payment.
• Scaling Challenges: As marketing budgets increased, leadership needed granular insights into campaign efficiency and counselor performance.

Our objective was to build a centralized, scalable, and automated analytics infrastructure that could provide real-time, reliable, and actionable insights across the entire business funnel.